A large scaled print of a blank billboard, printed and pasted full scale in an exhibition space. This digital photograph as a printed installation evokes a paradox between the subject and its purpose. Despite the irony of its size, the billboard being blank renders it partly invisible, or irrelevant, depending on where we place meaning.
The photographic print is tiled and glued directly to the wall as if it
were designed to be displayed in the billboard itself, offering a
loophole for thought about how the photograph represents itself in
context of the gallery space.
The nature of the photographic print echoes the sentimental nature of an old photograph complete with the dust, scratches and aesthetic accidents that can often define it. The installation aims to question our value towards modern print techniques and consumerism.